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Brand
Experience
Strategy
Technology
Deliverables
Brand, Technology
Client
BUCK
Industry
Finance
Year
2021
Credits
Project Lead: Emily Turner
Art Director: Daniel Kim
Design Team: Sophia Martins, Liam O’Connor
Copywriting: Chloe Bennett
Development: Marcus Schneider
Client Team: Olivia Hayes
BUCK is a new P2P payments app that removes the awkward from money conversations. We developed an identity based around the BUCK character - a friendly money helper with a distinctive tone of voice that helps you navigate money with friends, making payments, splitting bills and sending cash. Easy Money.
