Voyage
A Force of Nature
Brand
Packaging
Photography
Deliverables
Brand strategy & identity, Packaging, Brand photography, Social & marketing assets
Client
Coca Cola Euro Pacific Partners
Industry
Non-alcoholic Beverages
Sourced from Te Waihou – the 'Blue Spring', Voyage Water is an exceptional product of the land. This inspired a brand that tells the story of the water’s elemental journey through the unique geology and natural environment of New Zealand’s breathtakingly rugged landscape - from its beginnings as rain hitting the Mamaku Plateau to its reemergence in the spring 56 years later.
Identity Strategy
The identity and packaging draws on the visual language of cartology to lead us to the water’s source, found within the contour lines and coordinates that depict the striking terrain surrounding the Blue Spring, whilst the map provides a visual cue to the notion of discovery and the shape and nature of the land. The final result is a premium water product embedded with a powerful story of provenance and purity.
Project Team